There is so much blogging info out there that many people don’t have time to delve down into the archives of your blog and experience many of the other fine things you have written. That’s a great pity. And there is something you can do about it.
Hopefully you are already categorising your posts with meaningful categories that make it easier for your readers and yourself to navigate through your archive of posts. But why not take it one step further and reference previous posts in your current articles and link back to them? You can see how I’ve done this at the beginning of this paragraph by linking the relevant text back to my earlier post, Blogging 101.
This gives your readers the option of accessing some of your previous masterpieces easily and adds support to your current article.
Bonus tip: If your blog platform gives you the option to ‘Open link in another window’ (WordPress does but I’m not sure about Blogger and Typepad) always select that one. This way if your reader goes off on a bit of a surfing tangent they don’t have to try to navigate back through multiple screens to get back to your original post.
Another linking technique I have started using is putting a small list of related posts at the bottom of each article (see below). If a reader is interested in your current post then there’s a good chance they might be interested in reading others on a similar theme or in the same category. By presenting this to them at the end of reading your post they are more likely to feel like clicking on one than if they had to go to the relevant category to find one.
I’ve found that since I started using these two techniques a lot more people have accessed my earlier posts (which of course makes me feel very good) giving them a new lease of life.
Ultimately it’s about finding ways to make it easier for your readers to read your stuff. And for me at least, that’s what it’s all about. Hope you found this useful.
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