I read an interesting post on ProBlogger last week about how to be an interesting blogger.
Darren highlighted that when he’s strapped for time and wants the check his RSS feeds (eg Google Reader or Bloglines), he knows he can’t read all 650+ (phew!) and he will automatically aim for the four or so that he considers the most interesting.
Now unless you’re blogging for specifically personal reasons like keeping a journal of your thoughts and feelings or to send a regular update to your Mum who lives interstate, you probably would like to think that your blog is considered interesting enough for your readers to want to make it a daily (or at least regular) routine to catch up on your latest posts.
Scraps of Mind gets between 650 – 900 daily readers (not to be confused with hits which of course is a much higher number). Which I think is pretty respectable considering I don’t generally give many freebies away on my blog. And the thing that most buzzes me out is the thought that people consider what I write interesting enough to return regularly to read more. So after reading Darren’s article I started thinking, what does make a blog interesting?
Interest in the topic.
I’ve been writing about Scrapbooking now for over two and a half years. You might consider me to be interested in the topic.
It can often be challenging to come up with fresh new scrapbook ideas for articles. And of course, wherever possible I like to illustrate my articles with appropriate scrapbook layouts.
I hope I come across as being interested in my topic. Because I certainly am. I think that’s a key factor in keeping readers interested.
Tip 1: Choose a topic for your blog that you are truly interested in and your fundamental interest in your topic will show in your writing.
Write for you readers
On Scraps of Mind I try to find things to write about that my readership would be interested in. So whenever I have an article about something that’s not strictly scrapbooking I like to either give it a scrapbooking perspective or feel that I’m appealing to the art and craft leanings of scrapbookers.
Occasionally I might do a bit of a self-indulgent post but they tend to be few and far between.
Tip 2: We all like to feel that we are the targets of someone’s attention. So if you want readers to keep coming back, try to focus on what they want rather than on what you want. And ask for their feedback. Let them know that you care about what they think
Having Guest Posters on your blog can be a little bit scary.
Suddenly there’s another style of writing and another voice broadcasting from your ‘baby’.
I think that if you want to include Guest Posters on your blog and still keep the interest of your readers then enthusiasm is the key.
Not everyone has brilliant writing skills but if your enthusiasm for your subject is obvious in your writing, then readers will only notice that. And will be right on board with you.
Tip 3: Pick your Guest Bloggers for their enthusiasm for their subject rather than just for their writing skills.
Ultimately your readers are the only ones who will determine if your blog is interesting or not.
What you think really doesn’t matter much. It’s all about them (or in my case, it’s all about you).
So ask them for their opinions and respond to their comments on your blog. Enjoy the conversation with them. I can tell you from personal experience that you will build many great new relationships that way.
Tip 4: Ask your readers for their feedback and listen to what they say. Interact with them to build great new relationships.
And in the spirit of Tip 4, I invite you to share your views on Scraps of Mind with me. Either by leaving a comment below, or by sending me an email (karen(at)scrapsofmind(dot)com).
I’d love to hear your views on whether you find Scraps of Mind interesting and any suggestions you might have that would help me to make it even more interesting.