6 Tips to Make Your Blog Posts Attractive to Google

google-friendlyHave you ever noticed how some of your blog posts seem to attract more visitors from Google than others do?

Incidentally you can see this information in whatever statistics package you use. For WordPress bloggers it’s in the Stats Dashboard and for others it is sure to be in the stats section of your platform’s dashboard. Or you can sign up to a free Google Analytics account which will give you more information about your blog’s visitors than you can imagine existed.

Anyway, back to the topic.

There are reasons why some of your posts attract more Google visitors than others. And one of those reasons is probably in your post Title.

Google searches operate with key words or phrases. These are the words that you type into the search box to locate all the web pages that include your search criteria. Unless the key words you type in are pretty obscure, Google will probably return thousands (or even millions) of links to pages where the key words you are searching for appear. There might be hundreds of screens with these links.

Now obviously no one who is searching on Google is going to wade through hundreds of screens to find what they want. Usually they will only go as far as the first handful of screens and select from the links that they find there.

So how do those web pages make it to the first few screens?

Well some of them pay Google for their position at the top of the list, but for most of the rest it’s because they do something called Search Engine Optimisation (SEO) on their web pages to get Google to notice them more.

SEO is a huge topic and covers many things but here are a few simple things that you might like to keep in mind when you’re writing your blog posts that will improve their position on Google search rankings.

1 Choose your key words and key phrases

Try to make them not too generic. You’ll have better success if you choose a phrase that isn’t being used by hundreds of thousands of other web sites.

If you look at the stats on your Google visitors you will see which key phrases your visitors typed in to find your site. These would make a good starting point for choosing your key words and phrases.

2 Try to include your keywords in your post title

When Google is searching for keywords placing is very important. Keywords in the title carry far more ‘weight’ with the Google search engine than when they just appear in the content of your post.

3 Include your keywords in your heading

After your Title, the next most important place (from a ‘weight perspective) is in your Headings.

Your Headings should use the headings tags (h1,h2,h3,h4) to count or the search engine won’t realise they are headings. There is usually a formatting icon on your blog’s editing tool that let’s you choose whether your text is to be part of your regular content or a heading.

4 Include your keywords in your content

Sprinkling your key words throughout your content will also help your post rank well for your chosen key words.

Just remember your post is being written to be read by humans so don’t stuff it full of key words so that it’s not good to read.

5 Include your keywords in your tags

Before you publish your post you will have the option to add tags. Make sure that your key word or phrase is one of the tags.

6 Link to the post from other posts

If you have the opportunity to link to your ‘key word’ post in other posts that you write, do it. Especially if you can use your key words to form the anchor text (the text that you make the link on).

Now just start watching your stats to see how many new visitors Google brings to your blog.

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8 Responses to 6 Tips to Make Your Blog Posts Attractive to Google

  1. Party Rentals Florida July 13, 2009 at 7:43 pm #

    As you mentioned use of keyword and importance of keywords but no other technique we can use to make attractive our blog on google , are we only dependent on keywords ??

  2. Pat July 13, 2009 at 8:38 pm #

    This was a wonderful post! My husband is always asking me this and I really do not have a good answer so I will share this with him.

  3. karooch July 14, 2009 at 9:56 pm #

    There are many different things you can do to optimise your blog for Google Party Rentals. This article just looked at how you can use keywords.

  4. karooch July 14, 2009 at 9:57 pm #

    Glad you found the article useful Pat.

  5. Rod July 30, 2009 at 4:41 am #

    The free adwords keyword research tool is an excellent way to find out what keywords or phrases are being searched for – much more effective than just guessing and hoping to get lucky.

  6. Longest Drive July 31, 2009 at 6:07 pm #

    Great article. Now I am in the know. And hoping the big G would be happy to see me websites.

  7. Matt Hayden October 12, 2009 at 3:28 pm #

    Thanks for these tips.

    One thing I have found is that as my traffic increases I get more and more “long tail” searches, often with several keywords in them.

    For instance, I might get traffic from searches like “blog SEO Australia article”, but I wouldn’t get on page one for any of these keywords on their own. That’s why I always try and put 3-5 keywords in titles (where appropriate).

  8. Pa April 15, 2011 at 4:52 pm #

    Great info, thank you :-)